Clairvoyance Design

Evesham, Worcestershire (PRWEB UK) 12 May 2012

The PillarDrill website almost doubled its previous sale record in the month of April; nobody in the business could have expected such a promising start to 2012.

This venture into the pillar drill market was quite a bold move as there are some already big established names in the sector. But as everyone knows, big brand names come with big price-tags, something which nobody is a fan of.

That?s where the gap in the market is; people who use this equipment for a hobby just want something which works to a good standard at a reasonable price. In these slow economic times, the average person can?t afford to drop big money into something they only use on weekends, it?s time to adapt and focus on what the customer needs. Of course, the guys at PillarDrills.co.uk already know this and are way ahead of the game…

Scott Morris, the Internet Marketing Manager at PillarDrills.co.uk was happy to divulge his marketing tactics, oddly. ?To get sites like this up there, we have to run quite in-depth online marketing campaigns; nothing too aggressive, but at the same time, we can?t expect traffic to generate itself. We employ a whole variety of methods to attract people to the site, ranging from organic backlinks via the use of how-to articles, to pay-per-click methods with Google and other search engine providers. Nothing is guaranteed though and the whole process of getting a website high in rankings is a mix of trial and error; something that works well on one site, won?t necessarily work on another ? it?s a tricky business. Working in a small niche like pillar drills makes it that bit harder as well, since the competition is quite fierce.?

With all the online businesses currently being launched by people who are out of work or been made redundant, the web is becoming a lot more crowded and competitive. Some argue that this will be beneficial as the smaller companies stand a chance, but others counter that argument by pointing out Google changes which actually benefit larger, already established businesses. As always, there are positives and negatives.

One thing?s for sure though, if a floor/standing pillar drill or a bench pillar drill is something that your garage or workshop is in need of; PillarDrills.co.uk is most definitely the perfect place to start searching.

PillarDrills.co.uk is just one of the many sub-sites hosted under the Toolbox brand name. Both sites operate on the Plumbworld network which currently boasts an astonishing 50+ websites; selling everything from a leaf blower and bathroom vanity units to a Flymo lawnmower and BBQ?s. Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and sold to the Grafton Group PLC in December 2006. The business now employs more than 50 people in its purpose built warehouse and offices and has a total turnover in excess of ?18 million and is growing at more than 20% year on year.